Our campaign for The Landmark reinforces the link between individual style and famous fashion brands in this, one of Hong Kong’s longest established and most glamorous shopping malls. We conceived the ‘Iconic Bag: Every Bag Tells a Story’ campaign, and created copy and execution ideas, monitoring the progress throughout. It was the first time the client had committed to Facebook to this extent, with mobile usage to boost participation. The initiative was hosted by Microsoft Azure to deal with spikes in traffic.
