The HKIA Master Plan 2030 is highly significant to every HK resident. As such, its website was major project, almost two years in the making and implemented in total secrecy. The new site describes the Airport Authority’s 2030 Master Plan in the light of air traffic projections and growth strategy for the next two decades. It also details the key decisions that Hong Kong people will have to make, such as whether a third runway should be built - and addresses the broader environmental issues. In keeping with the principles of consultation, the site is dedicated to generating public feedback on alternative schemes.